Brand Identity
Everything you need to put your business out into the world.
Logo design and brand identity for small businesses
YOUR LOGO AND BRANDING ARE REALLY IMPORTANT.
I don’t mean to shout but I can’t stress that point enough.
You are a bona fide business owner and you deserve a professionally designed logo and all the bits and pieces that go with it.
Good quality and consistency are the two things that create that all-important trust with your clients and customers, and the first step is defining what that looks like to you.
Giving your brand a face doesn’t need to be overwhelming
I get it - I’m a business owner too! And knowing where to start can cause a bit of a brain fug. That’s why I’m here to do the visual heavy lifting and make the branding process fun and easy for you.
Brand Identity Package
Everything you need to brand and build your business.
What’s included:
Logo
The main event! A perfectly crafted logo that will make you want to shout about your business from the rooftops
Alternate Logos
Using the same logo over and over can dilute its impact, which is why I give you a handful of alternatives that work together as a set
Colour Palette
A well-rounded colour palette for every eventuality, complete with all the reference codes you need (and where to use them)
Fonts and Typography
Choose between freely available fonts or spend a little extra and splash out on some licenses for the whole
Brand Guide/Cheatsheet
A short, comprehensive document that acts as a quick-reference guide for your visuals. Great for keeping up that all-important brand consistency
Patterns & Icons (Illustration)
Custom illustration is a great way to stand out, and you will receive two patterns plus a set of four icons to suit your needs
Print Assets
Business cards, letterheads and comp slips supplied print-ready so you are always good to go to print (or I can handle the print for you)
Digital Assets
A set of four Instagram post and stories templates, so that you can keep your feeds varied but consistent.
“
Laura has been working alongside Ocho Spa for over ten years now and is an integral part of our company and brand. We simply wouldn’t be the business we are today without her.
Pauline Hunter
Owner and Director Ocho Spa, Glasgow
”
The Process
Turnaround time: approx. 6 weeks
Discovery
The fun bit - deep dive questionnaire and interview (usually with lots of hot drinks)
Design
Initial concepts, first draft, amendments and refinement
Delivery
All assets delivered to client with instructions and support materials
The Cost
From £1,800
Paid in instalments
Add-ons
Brochures
Business Cards
Letterheads
Stationery
Magazines
Leaflets/flyers
Posters
Postcards
Menu Suite
Social media graphics
Booklets
Invoices
Proposal
Word document templates
And so much more!
Who is this package perfect for?
Small Businesses
Businesses looking to rebrand
Community Interest Companies
Production companies
Charities
Creative Businesses
Etsy/Online Shop Owners
Artists and makers
Photographers
Videographers
Restaurants and Cafes
Independent Businesses
Consultants
Jewellery designers
Copywriters
Fashion designers
Ready to meet the new face of your company?
Want to talk it through first?
I offer complementary 30-minute consultations where you can ask me anything you like about the process, the results or what my favourite Pantone swatch is (it’s Cool Grey 7).
