Oban Sportive is a charity cycling challenge that takes riders around Scotland’s Adventure Coast. Among the participants this year was world-record holder Mark Beaumont, who cycled around the world in only 79 days!
The group approached me for a logo to represent their brand and the growing interest in the event.
Looking at the course routes for inspiration I took a particularly windy section and used the shape to form a mountain graphic as a reference the stunning views and countryside the sportive offers. The dotted line under the logo not only anchors the logo but represents the road the riders follow.