Oban Sportive is a charity cycling challenge that takes riders around Scotland’s Adventure Coast. Among the participants this year was world-record holder Mark Beaumont, who cycled around the world in only 79 days!
The group approached me for a logo to represent their brand and the growing interest in the event.
Looking at the course routes for inspiration I took a particularly windy section and used the shape to form a mountain graphic as a reference the stunning views and countryside the sportive offers. The dotted line under the logo not only anchors the logo but represents the road the riders follow.
Logo and Flyer Design